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Urban Fit Z Smartwatch Review: Premium Features, High Pricing!

Urban is a sub-brand of Inbase that sells smartphone accessories, and Fit Z is one of the latest addition to the product catalog. This smartwatch features a big AMOLED display and Bluetooth calling. There’s also built-in storage in the watch to save your music offline. Here’s our full review of the Urban Fit Z smartwatch to help you decide if it’s worth buying.

Urban Fit Z Review

Urban Fit Z Smartwatch: Full Review

The Urban Fit Z retails for Rs 5,999 and comes in two color options- Black and Brown. We’ve got the Black unit here. Let’s get to the unboxing experience first, then move on to the detailed review of the Urban Fit Z smartwatch.

Urban Fit Z Review
6.8 Reviewer
Big and bright AMOLED display | Unlimited options for watch faces | Always on display | Built-in memory | TWS connectivity
The app is a bit confusing | Raise-to-wake feature turns off when you enable always-on | Mediocre battery life | High Price
Urban Fit Z is a decent smartwatch when comes to features but the price is a bit on the higher side. You will get much better options from other popular brands at this price range. That doesn't mean that this watch is not good at all, just not at the price that the brand is offering it for. Read more in-depth smartwatch reviews on our website and follow us on social media to stay updated with the latest wearable tips and tricks.

Urban Fit Z: Box Contents

Unboxing the Fit Z is slightly better than other budget smartwatches as you get an extra strap for use. Here’s everything you get inside the box:

Urban Fit Z Review Box Contents

  • Urban Fit Z smartwatch
  • Leather straps
  • Charging dock
  • User manual

Urban Fit Z: Design and Build

The Urban Fit Z smartwatch has a round dial design which I always prefer over a rectangular dial. The watch’s case is metal with a frosty finish that looks premium. The display coverglass is curved on the edges, giving it a more premium feel when you use the watch’s display.

The back of the smartwatch is all polycarbonate with all the appropriate openings for a microphone and a loudspeaker toward the sides of the back panel.

Urban Fit Z Design

The rear has connectors for charging, and data transfer through a PC. The sensors are placed in the center of the back panel with a very minimal bump to it. One small detail- the sensors are covered with a glass panel which adds to its premium-ness. Usually, this is made of polycarbonate, which looks pretty cheap.

The watch has two buttons on the side of the dial with a very clicky feel. Looking at the build and design of the smartwatch, you may think this is a heavy watch, but it weighs only 53 grams.

When it comes to the straps, you get to choose between two options- Leather and Silicon. The leather strap is not real but artificial material pasted over a silicon strap.

Both straps are very comfortable and soft enough not to feel on the skin. The straps are user replaceable and come with a pin buckle mechanism to fasten the watch. The watch is very comfortable to wear, but if you have skinny wrists like mine, you may have to think again before buying this watch.

It does come with IP68 water and dust resistance making it a perfect companion for all your pool activities. Overall the Urban Fit Z smartwatch is very well-built, and the brand took care of everything to ensure that this looks like a premium smartwatch from every angle.

Urban Fit Z: Display

Urban Fit Z Display Review

Urban Fit Z smartwatch features a big 1.38-inch AMOLED display with 500 nits brightness to get the best visibility in all lighting conditions. And since this is an AMOLED display, you get an always-on display feature that consumes much more battery than expected.

The display is bright enough to see the content even in direct sunlight, and the always-on display worked really well too. We tested the display brightness with our brightness meter and found the result to be more than 380 LUX which is an impressive score.

Always On Display

Overall, the display has a decent pixel density, making the content look sharp and high quality. The touch of the display is also very responsive and smooth. The panel is not 60 Hz, but the interface still feels smooth.

And since we have a substantial amount of bezel around the display, this also adds to the overall form factor of the watch dial. For anyone who is a fan of big displays on a smartwatch, Urban Fit Z will be an ideal choice.

Urban Fit Z: Features

Now, let’s talk about all the features you get with this smartwatch and see if these features are worth the price you are paying.

Built-in Storage

Music Player

Apart from the smartwatch’s build quality, the features you get on this watch are a serious value for money. Some features, like the built-in memory for songs and TWS connectivity, are the features you only get in premium smartwatches like Samsung’s Galaxy Watch.

This feature comes in handy when you don’t want to bring your phone with you but still want to listen to your playlist while you work out. You can download and save over 100 songs on the watch and listen to them by connecting a pair of TWS with the watch.

Bluetooth Calling

The Urban Fit Z smartwatch features Bluetooth calling with an in-built microphone and loudspeaker. The watch must only be paired once to get the calling feature to work seamlessly. You still get a toggle in the smartwatch settings to enable or disable the calling feature.

And yes, a dialer and a contacts list are available on the watch to dial a contact number. One thing to keep in mind is that the calling screen lacks the dial pad to give inputs to IVR calls. You need to reach your phone to provide a response to those calls.

Health Features

You get plenty of health-related features in the smartwatch, like HR monitoring and Blood Oxygen. There’s also Blood Pressure tracking, but it’s gimmicky at best- it can’t actually measure your BP for obvious reasons.

The heart rate tracking can be set to continue to monitor the heart rate throughout the day. More than 60 workout modes are available with the watch to track your daily workouts. We tested the sensors for accuracy with an oximeter and found that the sensors were properly calibrated to yield near-accurate results.

Urban Fit Z: Da Fit App Experience

Urban Fit Z smartwatch uses the Da Fit app to link it to your phone. The app is very basic, with all the health-related reading available on the home page. All the watch settings can be found under the Device tab, and you can easily adjust the settings accordingly.

When it comes to the watch faces, you get a big library of pre-built faces, and you can generate a watch face to match your outfit. You only need to capture a picture of your outfit, and the AI watch face maker will do its magic and generate a few options to choose from.

Urban Fit Z: Connectivity and Battery

The Urban Fit Z comes with Bluetooth version 5.1, which is not the latest, but we didn’t find any difficulty connecting the watch with the device. The connection stays smooth once the watch is connected to your smartphone, and even the watch face sync is impressively quick. You can also connect your TWS headphones to this watch, as we mentioned before, which is always a plus.

Urban Fit Z Battery

Urban claims the watch will give you about 10 days of battery backup when fully charged. We tested the watch for it and found the claim pretty accurate. However, if you enable the Always on time mode, the battery life is reduced to a maximum of 4 to 5 days.

The package included a magnetic dock charger that can be easily connected to the watch. Charging time is also about 1 hour to top up the battery to 100 percent, which is again a good thing.

Urban Fit Z: Pros and Cons

Reasons to Buy

  • Big and bright AMOLED display
  • Unlimited options for watch faces
  • Always on time
  • Built-in memory
  • TWS connectivity

Reasons Not to Buy

  • The app is a bit confusing
  • Raise to wake feature disables when you enable always-on
  • Mediocre battery life

Urban Fit Z Review: Summary

Urban Fit Z is a decent smartwatch when it comes to features, but the price is a bit on the higher side. You will get much better options from other popular brands at this price range. That doesn’t mean that this watch is not good at all, just not at the price the brand offers. Read more in-depth smartwatch reviews on our website and follow us on social media to stay updated with the latest wearable tips and tricks.

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Amit Rahi

He is a tech enthusiast with a keen interest in wearable technology and desktop computers which he expresses through his in-depth reviews and articles. He likes trying out new gadgets and keeps up with the latest news in tech, social media, and pop culture. In his free time, you will find him tinkering with his PC, playing games, or browsing Reddit. At WearablesToUse, he is responsible to test and review the latest wearable gadgets like smartwatches, fitness bands and headphones.